Building an Audience with Podcasting on the Martech Podcast
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Douglas Karr and Harrison Painter of DK New Media were nice enough to interview me on the MarTech podcast about podcasting, the power of audio as a marketing tool, and the future of digital entertainment. A common thread across this publication and the interviews we do is that, while we focus on the incredible growth of digital marketing, we absolutely respect and admire traditional marketing and mediums as well. Where there’s an audience, there’s an opportunity for marketing. Radio is one such medium. While airtime is being shared between actual AM/FM channels and the web, radio shows continue to drive a ton of engagement. Chris Spangle is one of a kind – building both a national radio audience for one of the top syndicated shows as well as building audiences via the web as well as in a number of podcasts he produces. Chris previously worked in politics for many years as a producer at a news talk station, WXNT, and then as the Executive Director of the Libertarian Party of Indiana. He went on to work in…