118: Beer, Sports and SPORTS
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Today we’re joined by former sports journalist Susan Nicol to talk about the close ties between sports and beer. Accompanying us this episode is Garrison’s Double Jack Pumpkin Ale. Show Notes 00:00 – Introduction 01:45 – Garrison Double Jack Pumpkin Ale 04:15 – Garrison hop tours and pumpkins 06:15 – Halloween 08:45 – Beer and hockey 11:20 – Being a female sports journalist 15:15 – Former breweries and beer league teams 21:40 – Big beer sponsorships 23:30 – Advertising beer in Canada 26:30 – Open liquor in New Orleans 27:35 – Spengler Cup 33:30 – Advertising and marketing 44:00 – Defining craft beer 52:35 – German and middle eastern beer 54:10 – Beer pairings 55:10 – Proper glassware 56:40 – Craft versus microbrewery 58:45 – The next trends in beer 1:00:15 – Beer strikes and homebrewing 1:04:45 – Wrapping it up