240: Triphammer Porter from Blindman + Beer Advertising
This week we’re drinking the Triphammer Porter from Blindman. We’re joined by Chris from Red River Ransom podcast to talk about beer branding, marketing, and packaging. Show Notes 00:00 – Introduction 01:30 – Triphammer Robust Porter 05:20 – Beer marketing! 12:15 – Bass Beer! 14:30 – Print ads 16:40 – Marketing ruining beer sales 22:50 – Back to TV ads 28:00 – Standard Lager 35:10 – Canadian beer ads 40:45 – Let’s talk about Guinness 49:50 – Stella 56:30 – Marketing in craft beer 1:04:30 – The cult 1:06:45 – Wrap-up