This week we’re drinking the Triphammer Porter from Blindman. We’re joined by Chris from Red River Ransom podcast to talk about beer branding, marketing, and packaging. Show Notes 00:00 – Introduction 01:30 – Triphammer Robust Porter 05:20 – Beer marketing! 12:15 – Bass Beer! 14:30 – Print ads 16:40 – Marketing ruining beer sales 22:50 – Back to TV ads 28:00 – Standard Lager 35:10 – Canadian beer ads 40:45 – Let’s talk about Guinness 49:50 – Stella 56:30 – Marketing in craft beer 1:04:30 – The cult 1:06:45 – Wrap-up